Audience Development Strategy

A music census helps us understand the inner workings of the music ecosystem, but it is equally important to ask music consumers for their input.

This is especially true if we hope to develop local music ecosystems, which must compete with the national/global entertainment industry. We can provide tools to survey your general population for key insights, and we can help you design local music campaigns based on initiatives that have worked in other cities, all in the interest of driving wider appreciation and support for your local music makers.