Intro



Strategic, community-driven
solutions for measuring and
growing your music ecosystem.

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Intro



Strategic, community-driven
solutions for measuring and
growing your music ecosystem.

Sound Music Cities was founded on the premise that in-depth experience in music-related policy within city governments and the commercial music industry is essential when considering outside expertise in moving your music ecosystem forward. We consider ourselves coaches and co-strategists with our partners 
as much as researchers, investing fully in problem-solving the unique landscape of each city rather than consulting with fill-in-the-blank frameworks and cheery platitudes. 

Time and again, we’ve seen top-down one-size-fits-all solutions for music communities fail. Instead, we believe our goal should be to help music communities and their local partners develop their own voice and solutions from within.

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Therefore, 
we begin with a readiness assessment 
that helps our partners inventory their marketing resources, community connections and organizational relationships. These community partners, not us, know how to craft a compelling message so that music people, no matter how connected or isolated they may be, participate.

Throughout all our work,
 we look for ways to equip grassroots ambitions with real tools to change and grow their music scene. These activists need help connecting with partners outside music, and they need clear data and narrative to more effectively make their case for including the music community in ongoing work on broad civic initiatives, such as housing affordability, space to work, healthcare, diversity, equity, small business development and regulatory reform.


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MUSIC CENSUS AND OTHER CORE SERVICES

A music community that does a better job of aggregating and articulating its own interests will be heard and taken more seriously by the larger community. This is why we focus on community-based solutions. Our philosophy is that they take time, but they work.


  • They brought the industry experience, data smarts and street cred that we needed, and they built trust from the very first meeting. We are creating a movement in Charlotte, and we simply could not have done it without Sound Music Cities.
    — Rick Thurmond, SVP of Community and Economic Development, Charlotte Center City Partners
  • Creating a music strategy without doing a music census is like putting a jigsaw puzzle together without the picture.
    — Lee Leffingwell, Former Mayor of Austin Texas
  • Simply put, Music Matters in the District of Columbia. The musicians, the venue owners, educators, technicians, all areas of the music economy are important to who we are as a city and the DC Music Census augments those efforts.
    — Mayor Muriel Bowser, District of Columbia
  • Don Pitts brings unique insights on how to meld these resources in harmony and assist your city to realize its full potential as a music city.
    — Jim Peters, President of Responsible Hospitality Institute, Scotts Valley CA
  • Don Pitts is, without a doubt, one of the global leaders in music city strategy development and implementation, with hands-on experience leading Austin, one of the busiest music cities in the world.
    — Amy Terrill, lead author of The Mastering of a Music City, Toronto, Ontario
  • During his seven years inside Austin’s city government, Pitts was something of a trailblazer, tasked with diagnosing and treating the many problems facing the music economy, large and small.
    — Andrew Flanagan, NPR Music
  • A leader of music strategy, and an ace at balancing the needs of the music and nightlife industry with the needs of community.
    — Kate Becker, Director of Film and Music Office, City of Seattle
  • Sound Music Cities brought the depth of knowledge and expertise along with the collaborative spirit and intuitive approach to team building that the project needed to maintain credibility.
    — Abby Goldstein, General Manager of WYEP Pittsburgh

The Latest


“You can’t improve what you
don’t measure.”

Measure, know, and grow
your music ecosystem.

The Latest


“You can’t improve what you
don’t measure.”

Measure, know, and grow
your music ecosystem.

THE LATEST FROM SOUND MUSIC CITIES: